Who does Danil work with?

Founders and growth leaders at fintech, D2C/subscription, and health-tech companies that already have product-market fit and need to scale acquisition profitably. Usually somewhere between Seed and Series C, plus established brands looking to fix their unit economics.

What does a growth consulting engagement look like?

Three shapes: a focused diagnostic and roadmap sprint, a hands-on build of the growth system, or embedded fractional growth leadership. Most engagements start with a short paid diagnostic so both sides know it's a fit before committing.

How is this different from hiring a marketing agency?

Danil is an operator who has owned the budget, the P&L, and the team, not a vendor running a template. The goal is to build systems your own people keep running after the engagement ends, not a dependency on an outside agency.

Growth advisory · Fintech · D2C · Health-tech

Growth engines for fintech, D2C, and health-tech that compound.

Q: What does it cost and how soon can we start?

Pricing is scoped to the problem and the type of engagement. The first call is free. Work is based in Los Angeles and runs remotely with companies anywhere, usually starting within about two weeks.

I'm Danil. I help founders past product-market fit scale acquisition without lighting money on fire. Ten years at Revolut, HelloFresh, and Overjet: I took one fintech from 200K to 1.3M users and cut another's CAC payback from 3.7 years to 11 months.

Schedule a consultation→ See the results

Built growth at

Revolut·HelloFresh·Overjet·Waking Up

Revolut✳ HelloFresh✳ Overjet✳ Waking Up✳ Thirty Madison✳ EveryPlate✳ Samokat✳ Ollie✳ RARA Jewelry✳ Roots by GA✳ Almond ObGyn✳ Shatale✳ Nojo's Dog✳ Jung✳ and many others✳ Revolut✳ HelloFresh✳ Overjet✳ Waking Up✳ Thirty Madison✳ EveryPlate✳ Samokat✳ Ollie✳ RARA Jewelry✳ Roots by GA✳ Almond ObGyn✳ Shatale✳ Nojo's Dog✳ Jung✳ and many others✳

Marketing budget managed across a decade and 25+ channels

0×

User growth at a single fintech: 200K to 1.3M

0mo

CAC payback, cut down from 3.7 years

Marketers led across growth, performance & product

01 — Where I go deep

Three worlds I've already built the engine in.

I don't dabble across every vertical. I work where I've done the reps, so the strategy comes from what actually moved the numbers, not a generic playbook.

Fintech

Consumer fintech and financial services. I ran US growth for Revolut through its high-stakes US launch and expansion, across paid, organic, and product‑led channels.

Revolut

D2C & Subscription

Direct-to-consumer and subscription brands that live or die on retention and payback. I've scaled meal kits, apps, and subscription products from EveryPlate to Waking Up to Ollie.

HelloFresh · Waking Up · Ollie

Health-tech

Healthcare and health-tech, where trust and claims carry real weight. I led growth at a Thirty Madison brand and today run growth at Overjet, the dental AI company.

Overjet · Thirty Madison · Almond

02 — The results

Outcomes, not slide decks.

Every engagement is judged on one thing: did the numbers move. Here's what that has looked like, with the companies attached.

Fintech · Revolut Scale

6× user growth, 200K → 1.3M

Rebuilt acquisition across paid, organic, and product‑led channels, held CAC flat while volume tripled, and added 30K customers through two competitor buy-outs.

$10M / quarter · 25+ channels

Subscription · Waking Up Profitability

11mo CAC payback, down from 3.7yr

Re-engineered the payback model across pricing, channel allocation, and retention, and lifted test velocity 150% with a real experimentation pipeline.

$1.1M/mo spend · CAC −450%

Health-tech · Overjet Pipeline

$15M quarterly pipeline, from zero

Built demand gen from $200K to $3M in monthly spend within three months across SMB and Enterprise, with one launch generating $1.05M in its first month.

$3M/mo demand gen · SMB + Enterprise

Across the portfolio System

A repeatable growth operating system

From EveryPlate (HelloFresh), scaled toward $500M ARR with 3× retention, to a Thirty Madison brand at +150% month-over-month, the through-line is the same: understand the product, find the channels where the math works, build the team and the testing pipeline, then compound. Strategy that someone actually has to execute on Monday.

$250M+ deployed · $500M ARR scaled · teams of 5–150+

03 — How we can work together

Three ways to bring me in.

From a focused sprint to embedded leadership. Most engagements start with a diagnostic, so we both know it's a fit before you commit to anything bigger.

Diagnostic & roadmap

A fast, paid deep-dive into your funnel, unit economics, and channels. You leave with a prioritized roadmap you can run with or without me.

Best when you need a plan

Hands-on build

I build the engine: channel strategy, paid media, lifecycle, experimentation, and the data to run it. For when you need momentum, not just a deck.

Best when you need execution

Fractional leadership

I step in as your senior growth leader: own the number, build and coach the team, install the operating system, then hand it off clean.

Best when you need a leader

04 — Approach

How I actually work.

Product-first, always

Before a single dollar of spend, I learn what makes the product genuinely different and who it's really for. Growth that isn't rooted in the product is just expensive noise.

Strategy your team can run without me

Frameworks, budgets, and teams built to scale, and built so your own people can run them after I'm gone. No dependency, no black boxes.

Every dollar tied to a payback curve

Every test designed to learn, every dollar optimized for return. The goal isn't activity. It's a payback curve that bends in the right direction.

10+ yrs building growth engines

05 — About

An operator who's run the playbook, not just written it.

I've spent ten years building and leading growth at high-growth B2B and D2C companies: Revolut, HelloFresh, a Thirty Madison healthcare brand, and today as Head of Growth at Overjet, the dental AI company. I've managed budgets north of $250M, run 25+ acquisition channels, and led teams from 5 to 150+.

What I do for clients is simple to describe and hard to do: take a company that's found product-market fit and build the engine that scales it profitably, with a team that can keep running it long after the engagement ends.

Growth strategy Performance marketing GTM Experimentation Team building Unit economics

Connect on LinkedIn →

Featured

“Building growth engines when acquisition gets expensive.”

A conversation on what founders get wrong about scaling paid acquisition, and what to do instead when CAC climbs.

Watch the interview →

Interview — Let's Talk Ads, episode 10 with Danil

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06 — Questions

Before you book.

Who do you work with?

Founders and growth leaders at fintech, D2C/subscription, and health-tech companies that already have product-market fit and need to scale acquisition without lighting money on fire. Usually somewhere between Seed and Series C, plus established brands fixing their unit economics.

What does an engagement look like?

Three shapes. A focused diagnostic and roadmap sprint, a hands-on build of the growth system, or embedded fractional growth leadership. Most start with a short paid diagnostic so we both know it's a fit before you commit to anything bigger.

How are you different from an agency?

I'm an operator who's owned the budget, the P&L, and the team, not a vendor running a template across fifty accounts. I build systems your own people keep running after I leave. You end up with capability, not a retainer you can't cancel.

What does it cost, and how soon can we start?

Pricing is scoped to the problem and the type of engagement, so the first call is about understanding what you actually need. That call is free. If I'm not the right fit, I'll tell you and point you to who is. I'm based in Los Angeles, work with companies anywhere, and can usually start within two weeks.

07 — Getting started

From first hello to in motion in about two weeks.

Intro call

A free 30-minute call to understand where you're stuck and whether I'm the right fit. No pitch.

Scoped plan

I come back with a focused proposal: what we'd do, the outcome we're aiming at, and how we'll measure it.

We get to work

Diagnostic, build, or embedded: we start within about two weeks, and judge everything on whether the numbers move.

Let's talk

Have a growth problem
worth solving?

Tell me where you're stuck. The first call is free. If I can help, I'll show you how. If I'm not the right fit, I'll point you to who is.

Schedule a consultation →

danil@oviholdings.co LinkedIn ↗